Tuesday, November 3, 2009

Elements in the Communication process

At a general level, communication events involve the following-

Source: The source initiate the process by having a thought or an idea that he/she wishes to transmit to some other entity. The source may or may not have knowledge about the receiver of the message. Source can be single individuals, groups or even organizations.

Encoding: Encoding refers to the activities that a source goes to translate thoughts and ideas into a form that may be perceived by the senses. Some people are better encoders than others. Different sources have different levels of encoding capacity.The sender encodes the idea or thought in a code. Codes are symbols that are organized in accordance with specific rules. For example, the language is a code. For communication to be successful, both the sender and receiver must understand the code being used. If you are speaking in Nepali to a listener who can not understand it then he won't be able to grasp- your intended meaning.Message: A message is the information that the sender wants to pass on to the receiver. The information may be either rational or emotional (usually it's a mixture of both), and the means or medium may be spoken or printed words, gestures, musical or mathematical symbols, semaphore or smoke signals anything that conveys meaning.

Channel: Channels refer to the ways in which the message travels to the receiver. It also denotes the means or tools through which information is transmitted. It is called 'medium' too. The message sent by the source or sender would not reach to the receiver without the medium. The channels may be personal communication channels or non-personal communication channels. Personal communication channels are such channels through which two or more people communicate directly with one another, whether face to face, by telephone, by mail or via the Internet. On the other hand, non-personal communication channels are those media which carry messages without personal contact. They include print media (newspapers, magazines, etc.), broadcast media (radio and television), display media (billboards, posters, etc.) and online media (Internet).


Decoding: The decoding process is the opposite of the encoding process. It is the process to find the original message by reversing the coding process. It is the process to find the original message by reversing the coding process. It consist of activities that translate or interpret physical messages into a form that has eventual meaning for a receiver. Receiver: The receiver is the target of the message. It is its ultimate goal. The receiver can be a single person, a group, an institution, or even a large, anonymous collection of people.


Feedback: Feedback refers to those response of the receiver after receiving the message. It shapes and alters the subsequent messages of the source. Feedback represent a reversal of the flow of communication. The original source becomes the receiver; the original receiver becomes the new source. Communication scholars have traditionally identified two different kinds of feedback- positive and negative. In general terms, positive feedback from the receiver usually encourages the communication behavior in progress; negative feedback usually attempts to change the communication or even to terminate it. Feedback can be immediate or delayed.


Noise: The noise in communication process can be defined as anything that interferes with the delivery of the message. There is no such thing as perfect communication. There are continuous forces at work called barriers or noise which tend to distort communication. A little noise might pass unnoticed while too much noise might prevent the message from reaching destination in the first place. There are different types of noise: semantic, mechanical and environmental. Semantic noise occurs when different people have different meanings for different words and phrases. Mechanical noise occurs when there is a problem with a machine that is being used to assist communication. Environmental noise refers to sources of noise that are external to the communication process but that nonetheless interfere with it.

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